You might be a holistic entrepreneur thinking about expanding their practice, or a newcomer entering the scene. The thing is, you’re searching for ways to broaden your horizons. So let’s go through a holistic business checklist and build a strategy outline!
A step-by-step practical guide to growing holistic business
Step One: Give your brand a personal touch & work with pain points
Holistic practices are about nurturing not just the body, but the mind and the soul. This requires a lot of trust between you and your clients. And your brand should channel the unique way you’re treating them.
Think of your potential clients as people unfamiliar with alternative medicine but willing to give it a shot. What would their main hopes and fears be? What could you do to address them?
In marketing 101 there’s a term, “pain points”, that refers to a set of customer concerns specific to every business field. Holistic marketing is no different.
Step Two: Comb through the current market trends
Some will be just a buzz, some will be actually worth it. The holistic and alternative medicine sphere is built on ancient knowledge yet it’s constantly evolving. Always follow industry news and web communities, read research, and see what can be implemented into your practice.
Step Three: Look what the competitors are up to
Of course, in the grand scheme of things all wellness practitioners are an alliance but healthy competition keeps the market growing. Monitoring other holistic businesses can get you inspired and also help you learn from certain mistakes.
You can run an in-home competitive holistic businesses analysis by checking the local practitioners’ social media presence and customer reviews. You can also reach out to marketing agencies who do that stuff professionally. Just remember: staying in tune with the market is important, and knowledge is power.
Step Four: Add flexibility to your rental strategy
Of course, in the grand scheme of things all wellness practitioners are an alliance but healthy competition
Long-term leases can be more of a bear trap than an anchor. You’re being stuck in one location, wasting rent money on downtime, and out of many potential clients’ reach. There’s an alternative, however, in the form of short-term, on-demand holistic rooms to rent.
Here’s the thing: at any given moment there are dozens of professional-grade wellness spaces for rent near you, all in pristine condition, secure, and ready for work. This includes acupuncture, Reiki, chiropractic rooms, Yoga studios, etc — with treatment tables, storage space, necessary amenities, and gorgeous interiors. Now, the rentals of the same quality can also be found in other ZIP codes. And you can book them in a few clicks, paying only for the time you’re using them.
This adds flexibility to your holistic business. You can:
- Segment your client base by location, and book on-demand studios and rooms in those locations. That’s how you cover more ground.
- Be free to host workshops, one-time events, corporate sessions — you name it — whenever and wherever it suits you and your clients.
- Get rid of that long-term tenant’s burden. With short-term rentals, maintenance, utility bills, or repairs are not your problem. Property owners take care of that.
You can Google away on-demand wellness rentals, but Wellerz already has an extensive number of listings on this very site, so you don’t have to wander far.
keeps the market growing. Monitoring other holistic businesses can get you inspired and also help you learn from certain mistakes.
You can run an in-home competitive holistic businesses analysis by checking the local practitioners’ social media presence and customer reviews. You can also reach out to marketing agencies who do that stuff professionally. Just remember: staying in tune with the market is important, and knowledge is power.
Step Five: Save and budget, budget and save
Financially speaking, there are two good options:
- Have enough money saved in your bank account to buy out your business two times over…;
- …or hire a reputable financial consultant that will walk your small alternative business through all bumps and scrapes, existing or potential.
Step Six: Don’t neglect your website
Remember that time people used to think websites will die out because of social media? That was naive. Websites aren’t going anywhere and they are crucial to any business, including holistic practice. Creating one for your business, and maintaining it, must be your everlasting priority. Whether you’re running it on your own or with the help of a web marketing agency, here’s the minimum that should remain in pristine condition:
- Session booking form. Whoever visits your site should be able to make an appointment with you in a few easy steps;
- Clean and comprehensive user interface. No convoluted features, broken links, unreadable fonts;
- Sense of authenticity. More photos from your actual practice, real reviews, regular blog & news updates. Just don’t forget to keep it neat and readable.
- Social media and text messenger widgets. Every person has their preferred way of interacting with brands. Make sure you have every method available.
- Airtight safety. From having all necessary website protocols in order to supervising the content.
Step Seven: Use social media marketing to the max
As mentioned in the previous step, each future client of yours has their preferred communication channel. Social media is used by more than 4.6 billion users, so make sure your holistic brand is represented on Instagram, Facebook, and other relevant platforms. Ad-targeting on social media is also vital.
Make more of your holistic business
If you want to add more freedom and potential growth to your holistic private practice, rental changes are a good place to start. Wellerz opens a wealth of opportunities: on-demand rentals for practitioners in the exact ZIP code your clients are. Explore the listings now!
