As a healthcare and wellness professional, a private practice seems a liberating prospect. And it is — if you set it up right. So, what does one need to launch a personal wellness business?
Understanding the demand: why patients opt for private services
Private healthcare and wellness businesses use a more personalized approach, and that gives customers a sense of confidence. For starters, they can:
- Choose a consultant (or make a switch anytime they like).
- Be treated by the same practitioner, developing trust and customer loyalty.
- Make short notice appointments, and choose convenient time slots.
- Be more flexible with payment options, treatments, and personalized care.
- Have more options for privacy.
To sum it up: people are expecting exclusive treatment, as unique as every person’s well-being. And a good wellness business must live up to the expectations.
Tips on launching a health and wellness business
1. Be honest about your experience: to yourself and your patients
This doesn’t mean shouting from the rooftops that you’re new to the game. That means finding confidence in your strong suits (while acquiring experience).
2. Find a niche
Being an educated wellness specialist is one thing, but creating your brand is another, and it’s necessary. This means: A. establishing your mission (what, why, and how do you do what you do), and B. offering at least one notable service that will make you different from the competitors.
3. Acquire business skills and new soft skills
Being an educated wellness specialist is one thing, but creating your brand is another, and it’s necessary. This means: A. establishing your mission (what, why, and how do you do what you do), and B. offering at least one notable service that will make you different from the competitors.
Soft skills are needed to keep your private practice modern from the get-go. Amp up your communication skills, empathy, work ethic, and time management. But also learn how to analyze the competitive landscape, follow practical industry innovations, and stay one with the market growth.
4. Opt for a flexible rent model
Taking your private practice off the ground means acquiring as many clients as possible. Using short-term rentals means reaching more people since you’ll be able to book a professional wellness room in different parts of town, on-demand.
You will also be charged per hour, with no long-term lease obligations. And there’ll be no need to buy or rent your own equipment like a massage table or a beautician chair: wellness spaces listed on Wellerz already have everything necessary.
5. Do NOT dismiss or neglect digital marketing
This can be linked to our Point Two but is crucial enough to be a separate piece of advice. LSN research shows that 60% of customers research their healthcare providers online before making an appointment, with physical therapists and chiropractors leading the way. Make your business visible via social media, search engines, and ads. Hire marketing professionals to create a strategy for your brand.
Customer reviews are incredibly beneficial for your private practice. 84% of customers treat online reviews as if they were personal recommendations from trusted associates. So encourage your satisfied clients to post about your services on various platforms. Just please, don’t buy reviews, ever. People can detect fakes and you will lose their trust before even earning it.
Starting a wellness business on your terms
Now when it’s time to dip your toes into the private practice waters, better do it risk-free. With Wellerz, you can make hourly bookings of wellness spaces, and pay securely. Our space owners offer rentals for physical and massage therapists, acupuncturists, Reiki masters, chiropractors, mental health counselors, fitness and Yoga instructors, beauticians
and more.
